There is a better (and less expensive) way. If you want to work with growth strategists who have been there, done that, and can provide a clear roadmap to follow, we’re your people.
We work alongside you, your team, or your agency to develop actionable growth strategies considering both people and processes. Because we never replicate a one-size-fits-all template of tactics, our strategies are specific to what you actually need to grow, excluding the things you don’t.
Brand and Marketing
Do you feel your branding or marketing isn’t doing what it’s supposed to do but are unsure how to improve? Are you frustrated with confusing data, incomplete reports, and no strategy to go along with either? We bridge strategy and execution with our proven growth architecture and can help you leverage resources to get the results you’re looking for. We provide a fresh perspective and an analytical approach to create easy-to-follow roadmaps. We’ll help you prevent unnecessary change and “random acts of marketing.” You’ll be able to own and grow your brand without being handcuffed to us long-term.
Are your sales and marketing efforts aligned? Do they complement each other or are they in resource-draining conflict? We’ll help you optimize and accelerate your sales pipeline with lead and demand generation. It starts with a strategy that raises brand awareness, generates well-informed and qualified leads, and increases the effectiveness of your sales process. We help you position your organization as a trusted authority and thought-leader utilizing content, events, and practical resources. Don’t spend all your time chasing customers; draw them in by proving you can create value.
Have you evaluated every touchpoint in your business to determine if you are frustrating or confusing your customers along the way? Do you meet your sales goals but struggle with loyalty and repeat business? Through a proven evaluation and mapping process, we can objectively assess your customer journey and design an effective CX strategy that solidifies customer engagement and increases loyalty and advocacy. Many times, the initiatives we recommended require zero budget spend! Let us help you invest in the one resource your company can’t afford to lose….your customers.
Popular Demand helped us focus on key markets and find common value threads as we prepared to go to market with a disruptive solution. The strategies they developed allowed us to be more effective with our sales process and marketing messaging. This has led to several strategic opportunities and partnerships that have exceeded our initial expectations.Brad BowenCEO of Texas Medical and CSI Health Screening
Popular Demand has a wealth of knowledge on brand positioning and how to effectively leverage content. Their action-oriented and strategic expertise yielded incredible results for our organization.Jenni LordCEO, Chosen Care
Popular Demand executed a rebrand of our business while simultaneously developing a strategy for a new core product launch. They had bare bones to work with and orchestrated a full brand overhaul. The end result was a cohesive strategy we could follow and a professional brand and product that resonated well with our customers.Liz RigbyGlobal Director of Strategic Marketing, PulseVet Technologies
Kevin helped us clarify who we were and what made us different, and then helped us build a toolkit we can use to tell the world.Jason HesterCEO of Navitas
We love who we serve. Here’s a few of them!
We help a wide variety of companies and organizations in multiple industries and verticals. Whether B2B or B2C, for-profit or non-profit, our singular focus is helping our clients unlock growth potential and eradicate mediocrity in their sales and marketing results.